Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!
Instagram lead generation is not simple and requires planning,3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts Articles strategy, creativity, and repetition.
While traditional methods to build your business on Instagram work magic, they don’t tend to reach nearly as many users as a solid sponsored post.
When Facebook started, organic reach was simple. With low competition and emerging technologies looking for more and more users, it was actually quite easy to post something to Facebook. If configured properly you’d reach new users not familiar with your business.
Then once it had a large enough user base the organic reach was throttled and eventually it became almost mandatory to pay to boost a post in order to reach new users.
Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram).
Which is right for your business: Pinterest or Instagram? Find out here: Pinterest or Instagram. Which one is best for building your business online?
So what is involved in promoting a post and how can you do it right so it reaches the right people for your business? Here’s 3 strategies to follow:
1. Create a Business Profile
The first step is to convert your profile into a Business Profile.
Simply tap the sun symbol (iOS) or three dots (Android) depending on your device.
Now tap “Switch to Business Profile”. You’ll need to make sure your account is set to Public as well.
Enter the required info and tap “Done”. It’s that easy!
*note* if you haven’t already it’s important to be added as an admin to the associated Facebook page
Strategy is the key when making the most of promoting posts. It’s worthwhile having the post you’re going to be promoting ready before you start.
The reason is, you can make choices not just on what you post and who you’ll promote it to, but also where they’ll see it.