Demand Generation Funnel: How to Create and Optimize Your Own


A demand generation funnel is a template that prospective customers will follow as they go through the different stages of their journey. The purpose of each stage of this funnel is to provide potential buyers with the information and experiences they need to move forward and make a purchase.

It’s important to adopt the right demand generation strategy to target the right prospective customers, achieve conversion rates for your leads, and generate revenue.
What Is Demand Generation?

It refers to the different activities you engage in to generate interest in the products and services you offer. It’s a holistic marketing strategy since you’re working with multiple channels for lead gen and focusing on the entire customer lifecycle.

There are different frameworks marketers can use to map the customer journey, such as the sales or map. With demand generation campaigns, you’re focusing on the activities that generate awareness for what you offer and create a need for this product or service.
Demand Generation Vs. Lead Generation: Comparison

The terms demand generation and lead generation are different. You might come across content that uses these two concepts interchangeably. However, there are some significant differences to consider when comparing demand generation vs lead generation:

With a demand generation strategy, you’re focusing on activities that
educate your audience about your products or services. Your goal is to show how your product or service can solve a pain point to create awareness and generate demand.
Lead generation takes a different approach. A lead generation strategy is usually about targeting a specific profile among your prospects. Marketers often use lead generation to focus on audience segments that have a higher conversion rate or on qualified leads that are likely to spend more.

Demand Generation Vs. Lead Generation: Metrics

Demand generation and lead generation are two methods that rely on data. However, you’ll need to focus on different metrics to develop demand generation marketing efforts or build a lead generation program.

You’ll need to track metrics tied to content performance. Impressions, clicks, click-through rates, and conversion rates are critical for your