Internet Marketing and Advertising for the Green Industry

How do you tap into the network of online advertising without wasting your money on advertising that can bring you little results?
Advertising on the internet can be risky for landscaping companies because you may be paying for someone across the country or the world to see your ad or website. You need localized advertising. You ask yourself,Internet Marketing and Advertising for the Green Industry Articles well how can internet advertising be an effective way to advertise locally. Well let’s think about this for a second. Who is your target audience? It is either businesses or someone willing to pay for lawn maintenance or landscaping. These are the people who use the latest technologies in everything they do. These are the people who go to the internet to find things they are looking for. They do this because they know that they will find the most information about what they are looking for.


You want proof? How did you find this article? You looked it up on the internet. This is the way people find what they are looking for now. So they go to the internet to search for landscaping companies in their state or even their own town. Now you might be asking yourself, well I’m a lawn care company, not a landscaping company. Most people don’t know the difference. They believe that a lawn care company is the same thing as a landscaping company. So they search for landscaping companies in their state and whatever website shows up at the top of Yahoo, MSN, or whatever search engine they use, that’s the one that they are going to visit to find a landscaping company.
What about the yellow pages? I can’t tell you how many owners of landscaping companies have told me that they spend hundreds of dollars each year to be listed in the yellow pages and don’t get any calls from their listing. I ask why they continue to spend the money there and it is simply because all the other companies are listed. If you want to throw away money just because every other company does, throw it my way. I can guarantee you will get no calls if you give me your mon