Why the Beauty Industry Hates Men

That means they aren’t going to spend time and money tinkering with various flower scented creams, finger through a range of dainty tubes, jars and bottles with exotic and cryptic names, or try and keep track of which lotion goes on before which cream, and whether to lather, tone, peel, spritz, or scrub (sorry, I meant exfoliate).

In short, skin care just isn’t what masculine guys are about – and that’s the way they plan on keeping it, despite the beauty industry’s best efforts to pitch them girly product after product, in combination with public relations campaigns to help men discover their inner feminine sensitivities, as if masculinity is a handicap.

And that begs the question: why does the Beauty Industry hate men so much?
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That is, why doesn’t the beauty industry reach out and connect with the masses of masculine menout there who aren’t responding to artsy fartsy product offerings and sensitivity training campaigns – and never will?

Through my in-depth research on this fascinating question, I’ve uncovered two reasons for this glaring problem. I refer to them as the “physical barrier” and the “psychological barrier.”

The Physical Barrier

Inexplicably (and some might say obnoxiously, as well) the beauty industry doesn’t want to admit that masculine men are…men. That’s why they’ve expanded so many resources to establish a stronghold in traditional beauty venues that cater to women. Such as those rows of gleaming department store “beauty counters” – and they aren’t going to change that setup in order to make the shopping experience more comfortable and inviting to masculine men.

Drug stores and discount retailers aren’t much better. While they don’t have the department stores’ ever-present glossy “beauty consultants” hovering around, the men’s section (if there is one at all) offers paltry few options – most if not all of which are what the beauty industry considers to be basic skincare and “low-end” anti-aging products. For men who are determined to find more advanced skincare and anti-aging products – even if it meant braving the women’s section, they are faced with multiple aisles and a dizzying array of skincare products, each with its own set of hyperbolic claims – making shopping for the right products and making sense of them all, frustrating, to say the least.

Basically, as far as the beauty industry is concerned, if masculine men want to take care of their face and want the best products to do it, not because they’ve responded to the female sensitivity training and want to look “pretty”, but so that they can gain a competitive advantage and maintain a more youthful and vibrant appearance…well, that’s just too bad for them! Masculine men either take what the traditional beauty shopping experience offers, or leave it. And to no on